
Meet National Business
Person of the Year 2024.
Michelle Crook, Founder - IamGr8 | Reactiv8
LEARN MOREMichelle Crook, Founder - IamGr8 | Reactiv8
LEARN MOREAfter winning National Business Person of the Year (2024) – Gold, and Community Business of the Year (2024) – Silver at the SME Bedfordshire Chamber of Commerce, Michelle Crook, the Founder and Director of Reactiv8 the Nation and Iamgr8 Academy was directly nominated to the National finals held at Wembley on December 6th, 2024, where she won Gold for the National Business Person of the Year (2024) category.
Michelle is a passionate educator, author, speaker, coach, and life-changer. With over 16 years of experience in the field of personal and professional transformation, Michelle has made it her mission to empower individuals and organisations to reach their fullest potential. As the Founder and Director of Reactiv8 and I Am GR8, Michelle has profoundly impacted the lives of countless individuals in Bedfordshire and beyond. She was driven to start Reactiv8 after recognising a worrying trend among young people – a lack of self-belief, aspiration, and direction. With an unwavering commitment to making a difference, she created Reactiv8 to reignite the love for learning and help others realise their potential.
Winning the SME National Award for Business Person of the Year is a testament to Michelle’s leadership, vision, and the incredible impact she continues to have on the lives of others. The award celebrates not only her achievements but also the deep, positive change she has brought to the communities and organizations she serves. With her passion, expertise, and commitment to lifelong learning, Michelle is a true force for change. Her work continues to inspire, empower, and transform lives every day.
She expresses gratitude to her team and family, highlights the evening's excitement, and invites others to join her platform for global impact.
Winning the SME National Award for National Business Person of the Year is a testament to Michelle’s leadership, vision, and the incredible impact she continues to have on the lives of others. The award celebrates not only her achievements but also the deep, positive change she has brought to the communities and organizations she serves. With her passion, expertise, and commitment to lifelong learning, Michelle is a true force for change. Her work continues to inspire, empower, and transform lives every day. She expresses gratitude to her team and family, highlights the evening's excitement, and invites others to join her platform for global impact.
At the heart of Michelle’s approach is the belief that everyone has the potential to be extraordinary. Through her programs, she has empowered hundreds of individuals to realise their dreams and achieve their goals. Learn how to inculcate the leader mindset in yourself today.